How we work
What we build and why it matters
Cross Border Associates exists to turn relationships into infrastructure. We help governments, chambers of commerce, and partner organizations establish and operate U.S.-based platforms that create sustained market access, facilitate investment flows, and enable long-term bilateral engagement. The work is operational, not theoretical—we design the systems, build the teams, and run the programs that make trade and investment happen.
Model
How we scale without losing control
Every engagement is led directly by a partner. When delivery requires it, we bring in vetted specialists—legal counsel, accounting, program managers—who work under our governance and reporting standards.
Direct leadership
Partners own the relationship and the outcomes from day one.
Expanded delivery
Vetted network handles specialized work while partners maintain accountability.
Leadership
The partners
Every engagement runs one-on-one from start to finish.
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Emmee Haun
Co-Founder / Partner
Co-Founder and Partner of Cross Border Associates, bringing a relationship-driven approach to international trade and investment. She specializes in stakeholder engagement and cross-border collaboration, working closely with partners across the public and private sectors to build trust, open doors, and create meaningful pathways for market entry and expansion. -
Nasim Sadr-Fala
Co-Founder / Partner
Co-Founder and Partner of Cross Border Associates, leading the firm’s strategy and operations. With deep expertise in organizational strategy, systems development, and international compliance, she focuses on translating complex opportunities into clear, executable pathways that drive efficiency, scalability, and long-term impact. -
Grace Nazario
Global Trade & Marketing Associate
Global Trade & Marketing Associate at Cross Border Associates, supporting the firm’s international initiatives through research, stakeholder engagement, and program coordination. She plays a key role in connecting trade and marketing efforts, ensuring initiatives are well-organized, data-informed, and consistently moving forward.
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Principles
What guides our work
We operate with the clarity and restraint that institutional relationships demand. These five principles shape every engagement.
Diplomacy
We navigate competing interests and stakeholder sensitivities with care. Trust is built through consistent, measured engagement.
Integrity
We operate within legal and ethical bounds without exception. Shortcuts undermine the platforms we build.
Precision
We say what we mean and deliver what we promise. Vague commitments and inflated claims have no place here.
Accountability
Partners are answerable for results. We track outcomes, report honestly, and adjust when needed.